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Privacy Policy

Effective date: 1 October 2026 · Last updated: 14 October 2026

This Privacy Policy explains how Horizon Lab, the company that operates HypeDuo ("HypeDuo", "we", "us" or "our"), collects, uses, shares and protects information when you visit www.hypeduo.app, use the HypeDuo web app at www.hypeduo.app/dashboard, use the HypeDuo app inside Shopify admin, or connect third-party platforms such as Google, Shopify, Meta (Facebook, Instagram, Threads and WhatsApp), X (Twitter), LinkedIn, TikTok, Snapchat, YouTube, Google Business Profile, Pinterest, Telegram, Bluesky, Mastodon or Tumblr to HypeDuo (together, the "Service").

HypeDuo uses YouTube API Services to upload videos to, and read results and comments from, YouTube channels you connect. By connecting a YouTube channel you agree to be bound by the YouTube Terms of Service, and Google's handling of your information is described in the Google Privacy Policy. See YouTube API Services below.

HypeDuo is an AI marketing assistant for businesses. It helps a business decide which products to promote, drafts branded social media posts with AI, lets the business's team review and approve them, publishes approved posts to the social accounts the business has connected, and reports how those posts perform.

The short version

1. Information we collect

Account information

Workspace and team information

Store and catalog information

Content you create

Connected social media accounts

When you connect a social media account, we receive the information described in Section 3.

Your customers' WhatsApp details

If you connect a WhatsApp Business number, HypeDuo keeps the details of the people who message it or join your broadcasts — on your behalf, as described in WhatsApp below.

Billing information

For Shopify merchants, subscriptions are billed through Shopify; we receive the plan and subscription status, never your card details. If we offer direct billing on the web, payments will be handled by a payment processor and we will not store full card numbers.

Information from visiting our website

Like most websites, our hosting provider automatically processes technical information such as your IP address, browser type, pages requested and the date and time of the request, to deliver the site and protect it from abuse. Our website does not use advertising or third-party analytics trackers.

Communications

If you email us or contact support, we keep your message and contact details to respond and to improve the Service.

2. How we use information

We use information to:

We do not sell or rent personal information, use it to show you advertising, build advertising profiles, or share it with data brokers.

Legal bases (for users in the EEA, UK and similar regions): we process information to perform our contract with you, for our legitimate interests in running and securing the Service, to comply with legal obligations, and with your consent where required (for example, when you connect a social media account). You can withdraw consent at any time by disconnecting the account.

3. Data from connected platforms

Connecting a platform is always your choice. You sign in on the platform's own page and approve the permissions; we never see your password for that platform. We use platform data only to provide the features you use in HypeDuo, in line with each platform's developer terms and policies.

PlatformWhat we receiveWhat we use it for
Meta — Facebook Pages Your Facebook user ID (the person who granted access), the list of Pages you manage and chose to share, each Page's ID, name, category, profile picture and follower count, and a Page access token (stored encrypted). For posts published through HypeDuo: the post ID and link, engagement counts such as reactions (by type), comments, shares and clicks, aggregated statistics Facebook provides such as how many people saw the post and how many times it was shown (no information about who they are), and the comments people leave on those posts (comment text, the commenter's display name, time and like count).
For the Page itself: aggregated daily statistics such as views, viewers, post engagements, actions and follows/unfollows (no information about who they are).
Permissions: pages_show_list, pages_read_engagement, pages_read_user_content, read_insights, pages_manage_posts, pages_manage_engagement, business_management. We use read_insights only for the statistics of posts HypeDuo published and your Page's aggregated statistics. We use pages_manage_engagement only to post the optional first comment your team writes for a post, under that post, as your Page. We use business_management only so Pages your business portfolio owns can be chosen when you connect — we don't read or change anything else in your business portfolio. We use pages_read_user_content only for comments on posts HypeDuo published — never your Page's other posts, messages or reviews.
Letting you pick which Page to post to, publishing posts your team approved (text, photo, multi-photo, video and Reels posts) and their optional first comment, confirming that a post went out, avoiding duplicate posts, and showing post results. We read engagement for posts HypeDuo published, not your other Page content, and show your Page's aggregated statistics in Analytics. Comments are shown to your team with an AI label (positive, negative, question) and a summary of what people like, dislike and ask, so you can follow up. Comments deleted on Facebook are deleted from HypeDuo the next time we check.
Meta — Instagram Your Instagram professional account ID, username, profile picture and follower count, and an access token (stored encrypted) — either the token of the Facebook Page the account is linked to, or, if you connect with “Continue with Instagram”, an Instagram access token. For media HypeDuo published: its ID and link, like, comment, share and save counts, aggregated insights such as accounts reached and views (no information about who they are), and the comments people leave (comment text, the commenter's username, time and like count). For the account itself: aggregated statistics such as daily reach, new followers, profile views, accounts engaged, website clicks and follower demographics (age, gender, country — no information about who they are).
Permissions through Facebook Login: instagram_basic, instagram_content_publish, instagram_manage_comments, instagram_manage_insights. Through Instagram Login: instagram_business_basic, instagram_business_content_publish, instagram_business_manage_comments, instagram_business_manage_insights.
Publishing approved posts to your Instagram account (photos are converted to the JPEG size and shape Instagram requires and stored with your other media), posting the optional first comment your team writes under a post, showing their results and your account's aggregated statistics in Analytics, and showing and sorting comments as described for Facebook. We only read media and comments for posts HypeDuo published.
X (Twitter) Your X user ID, username, display name, profile image and whether the account has X Premium (which allows longer posts), and an access token and refresh token (stored encrypted). For posts HypeDuo published: the post ID and link, and the counts X reports (views, likes, reposts, quotes, replies and engagements). We do not read the replies themselves.
Permissions: tweet.read, tweet.write, users.read, media.write, offline.access.
Publishing approved posts (text, photos or a video) to your X account, making sure a post is never published twice, and showing each post's results.
LinkedIn Your LinkedIn member ID, name and profile picture; if you connect Company Pages, the Pages you administer and choose to connect; and an access token (stored encrypted). For posts HypeDuo published: the post ID and link; for Company Page posts, the statistics LinkedIn reports (impressions, unique viewers, clicks, reactions, comments) and the comments people leave (comment text, the commenter's name and time). LinkedIn shares no statistics or comments for personal posts.
Permissions: openid, profile, w_member_social; for Company Pages also r_organization_social, w_organization_social, rw_organization_admin.
Publishing approved posts to your LinkedIn profile or Company Page, showing their results, and showing and sorting Page comments as described for Facebook, and posting a reply only when someone in your workspace writes it in HypeDuo.
YouTube (YouTube API Services) Your YouTube channel ID, title, handle, profile picture, subscriber count and whether the channel may upload videos longer than 15 minutes, plus a Google access token and refresh token for the channel (stored encrypted). For videos HypeDuo uploaded: the video ID and link, the upload status YouTube reports, view, like and comment counts, and the comments people leave on those videos (comment text, the commenter's display name, time and like count). With YouTube Analytics: the channel's daily views, watch time, likes, comments, shares and subscribers gained and lost, and viewer age, gender and country as YouTube reports them.
Permissions: youtube.upload (upload videos), youtube.force-ssl (read comments on videos HypeDuo uploaded and post the replies your team writes) and yt-analytics.readonly (read the channel's YouTube Analytics). We do not use these permissions to edit, delete or download your videos, read your other videos, playlists, subscriptions or watch history, or access your Google account's other data.
Letting you confirm which channel to post to; uploading videos your team approved as a Short or a regular video, with the title, description, visibility, audience ("made for kids") and disclosures (paid promotion, altered or synthetic content) you chose; confirming the upload finished and making sure a video is never uploaded twice; showing each video's and the channel's numbers exactly as YouTube reports them (they are never added to other platforms' numbers or used to calculate rates or scores); listing comments, and posting a reply only when someone in your workspace writes it in HypeDuo. YouTube comments are not sent to AI or sorted. Comments deleted on YouTube are deleted from HypeDuo the next time we check.
Pinterest Your Pinterest account ID, username, business name, profile picture, follower count and whether it is a business account; the names, IDs and privacy setting of your boards; and a Pinterest access token and refresh token (stored encrypted). For Pins HypeDuo created: the Pin ID and link, and the Pin's impressions, saves, Pin clicks, outbound clicks, reactions and comment counts that Pinterest reports.
Permissions: user_accounts:read (see your profile), boards:read and boards:write (list your boards and save Pins to the board you choose), pins:read and pins:write (create Pins your team approved and read their results). We do not use these permissions to edit or delete your boards or other Pins, save or read other people's Pins, follow accounts, or access your Pinterest messages.
Letting you confirm which account to post to and choose a board for each post; creating the photo, carousel or video Pins your team approved, with the title, description, link, alt text and AI disclosure you chose; making sure a Pin is never created twice; and showing each Pin's results.
Bluesky Your Bluesky account identifier (DID), handle, display name, profile picture and follower count; the address of your account's server; and a Bluesky access token and refresh token, bound to a signing key kept for your account (all stored encrypted). For posts HypeDuo created: the post ID and link, the like, repost, quote and reply counts, and the replies people leave on those posts (reply text, the replier's display name or handle, time and like count), read from Bluesky's public data.
Permissions: Bluesky's atproto and transition:generic scopes. HypeDuo uses them only to create the posts your team approved (and the photos or video attached to them) and to post the replies your team writes. We do not use them to delete or edit your other posts, follow or block accounts, change your profile, or read your direct messages.
Letting you confirm which account to post to; creating the text, photo or video posts your team approved, with links, hashtags and alt text; making sure a post is never created twice; showing each post's results; and showing and sorting replies as described for Facebook, and posting a reply only when someone in your workspace writes it in HypeDuo.
Mastodon The address of your Mastodon server and its posting limits; your account ID, username, display name, profile picture and follower count on that server; and an access token for the account (stored encrypted). HypeDuo registers itself as an app on your server the first time someone from it connects. For posts HypeDuo created: the post ID and link, the favourite, boost and reply counts, and the replies people leave on those posts (reply text, the replier's display name or handle, time and favourite count).
Permissions: read:accounts (see your profile), read:statuses (read your posts and their replies), write:statuses and write:media (publish the posts and replies your team approved, with their photos or video). We do not use them to delete or edit your other posts, follow, mute or block accounts, change your profile, or read your direct messages or notifications.
Letting you confirm which account to post to; creating the text, photo or video posts your team approved, with alt text; making sure a post is never created twice; showing each post's results; and showing and sorting replies as described for Facebook, and posting a reply only when someone in your workspace writes it in HypeDuo.
Tumblr Your Tumblr username; for each blog you connect, its ID, name, title, address, avatar, follower count and whether it is your main blog; and a Tumblr access token and refresh token (stored encrypted, shared by the blogs you connected in one sign-in). For posts HypeDuo created: the post ID and link, the like, reblog and note counts, and the replies people leave on those posts (reply text, the replier's blog name and time).
Permissions: basic (see your account and blogs), write (publish the posts your team approved, with their photos or video and tags) and offline_access (stay connected so scheduled posts go out). We do not use these permissions to edit or delete your other posts, follow or block blogs, like or reblog posts, or read your messages.
Letting you choose which blogs to post to; creating the text, photo or video posts your team approved, with alt text and tags; making sure a post is never created twice; showing each post's results; and showing and sorting replies as described for Facebook.
Telegram The ID, title, public username (if any) and subscriber count of the channel you connect, and whether HypeDuo's bot may post there. No Telegram login or token of yours is stored: HypeDuo posts through its own bot, which you add to the channel as an admin. For posts HypeDuo sent: the message ID and link, view counts of public channels' posts, and the total reactions Telegram reports. Letting you confirm which channel to post to; sending the text, photo, album or video posts your team approved; and showing each post's results.
Meta — Threads Your Threads profile ID, username, name and profile picture, and an access token (stored encrypted). For posts HypeDuo published: the post ID and link, views, likes, reposts, quotes, replies and poll results, and the replies people leave (reply text, the replier's username and time, and whether it is hidden). For the profile itself: follower count and aggregated statistics such as profile views, likes, replies, reposts, quotes, link clicks and follower demographics (no information about who they are).
Permissions: threads_basic, threads_content_publish, threads_manage_insights, threads_read_replies, threads_manage_replies.
Publishing the posts your team approved (including threads, polls and reply settings), showing their results and your profile's aggregated statistics in Analytics, showing and sorting replies as described for Facebook, and replying to or hiding a reply only when someone in your workspace does so in HypeDuo.
TikTok Your TikTok account's open ID, username, display name, profile picture and follower count, what TikTok currently lets the account post (privacy options, maximum video length), and an access token and refresh token (stored encrypted). For posts HypeDuo published: the publish and video IDs, the link, and the views, likes, comments and shares TikTok reports for public posts.
Permissions: user.info.basic, user.info.profile, user.info.stats, video.publish, video.list.
Publishing the videos and photo posts your team approved with the privacy and interaction settings you chose, and showing their results.
Snapchat The ID, name, username, picture and subscriber count of the Snapchat Public Profiles you can post to, and an access token and refresh token (stored encrypted). For Stories and Spotlights HypeDuo published: their IDs and the views, viewers, shares, screenshots and completions Snapchat reports.
Permission: snapchat-profile-api.
Letting you choose the Public Profile to post to, publishing the Stories, Spotlights and Saved Stories your team approved, and showing their results.
Meta — WhatsApp Business Your WhatsApp Business Account's ID and name, your business phone number (its ID, display number, verified name, quality rating and messaging limit), and a business access token (stored encrypted). The message templates HypeDuo creates from your approved posts and WhatsApp's review of them. The details of your customers who message the number or join your broadcasts — see WhatsApp below.
Permissions: whatsapp_business_management, whatsapp_business_messaging, through Meta's Embedded Signup.
Sending the broadcasts your team approved to people who opted in, receiving their replies in your HypeDuo inbox so your team can answer, handling opt-ins (JOIN) and opt-outs (STOP) automatically, sending the automatic replies you set up, and showing delivery and read results.
Google Business Profile The Business Profiles (locations) your Google account owns or manages: each profile's ID, name, address, website, Google Maps link and whether it is verified; and a Google access token and refresh token (stored encrypted, shared by the profiles you connected in one sign-in). For updates HypeDuo published: the post ID and link, whether Google accepted or rejected it, and the views on Google Search and button clicks Google reports.
Permission: business.manage. We use it only to list your profiles, publish the updates your team approved and read their results — we do not edit your profile details, hours or photos, read or reply to reviews, or read your Business Profile messages.
Letting you choose which profiles to post to; publishing the updates your team approved, with a photo and a button to your link; making sure an update is never published twice; and showing each update's results.
Google Name, email address and profile picture (sign-in only). Creating your HypeDuo account and signing you in.
Shopify Described in Section 1. Building your catalog, grounding AI drafts in product facts, and suggesting what to promote.

Our commitments for platform data:

Google API Services: HypeDuo's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

YouTube API Services

Pinterest

WhatsApp

Your use of each platform remains subject to that platform's own privacy policy, for example those of Meta (Facebook, Instagram, Threads), WhatsApp, X, LinkedIn, TikTok, Snapchat, Google and YouTube, Pinterest, Telegram, Bluesky, Tumblr, your Mastodon server (each server publishes its own) and Shopify.

4. How AI is used

5. How we share information

We share information only as described here:

6. Cookies and similar technologies

We use only cookies that are necessary for the Service to work:

Inside Shopify admin, Shopify's session tokens are used instead of login cookies. We do not use advertising cookies or cross-site tracking. Our website loads fonts from Google Fonts, which means Google receives your IP address when the page loads.

7. Storage, location and security

No system is perfectly secure. If we become aware of a breach that affects your personal information, we will notify you and the relevant authorities as required by law.

8. How long we keep information

9. Your rights and choices

Depending on where you live (for example under the EU/UK GDPR, India's Digital Personal Data Protection Act 2023, or California privacy law), you may have the right to:

To exercise these rights, email us at the address in Section 13. We will respond within 30 days (or sooner where the law requires) and may need to verify your identity. We will not discriminate against you for exercising your rights.

Business customers' end users: HypeDuo does not collect personal information about the shoppers or followers of the businesses that use it. If you are a customer of a business that uses HypeDuo, please contact that business directly.

10. How to delete your data

You can remove your data in any of these ways:

Disconnect a social account

Uninstall from Shopify

Uninstall HypeDuo from your Shopify admin (Settings › Apps). Your store's data is erased when Shopify sends its store-deletion request, as described in Section 8.

Delete your account or workspace

Email us at help@hypeduo.app from the email address on your account with the subject "Data deletion request". We will confirm and delete your account, your workspace data (if you are its owner) and any connected-platform data within 30 days.

Deleting data from HypeDuo does not delete posts already published on social platforms; remove those on the platform itself.

11. Children

HypeDuo is a business tool and is not directed to children. You must be at least 18 years old (or the age of majority where you live) to use it. We do not knowingly collect personal information from children; if you believe a child has given us information, contact us and we will delete it.

12. Changes to this policy

We may update this policy as the Service changes, for example when we add support for new platforms. We will post the new version on this page and update the "Last updated" date. If a change materially affects how we use your information, we will notify you by email or in the app before it takes effect.

13. Contact us

For any privacy question, request or complaint, including requests under data protection law, contact us (this address also reaches our grievance officer for India):

Email: help@hypeduo.app
Website: www.hypeduo.app